Why plant-based?

Eating a diet of mostly plants not only avoids the most common allergens for dogs and cats, it is one of the most impactful ways each of us can reduce our environmental footprint — mitigating global warming, saving species from habitat loss, decreasing environmental chemicals and water consumption. If you are reducing or eliminating animal ingredients from your diet, why shouldn’t your whole household be able to contribute?
Sustainable dog food supporting planet health
Allergen-free dog food icon

9/10 proteins confirmed as food allergens in dogs are animal-based proteins like beef, dairy, and chicken — not plant ingredients

Pet food’s devastating toll
on farmed animals and climate

farm animals illustration

25-30%

of meat consumed in the United States is consumed by our cats and dogs!
Reduced carbon emissions eco-friendly dog food

34x

reduction in CO2 emissions when you switch from conventional canned food to Virtuous Vittles

Animal agriculture wreaks
environmental and ethical havoc

It accounts for:

14.5%

of total greenhouse gas emissons

40%

of global deforestation 
& 80% of Amazon deforestation

27%

of humanity’s total water footprint

10B

farm animals killed 
in the U.S. every year

99%

of meat comes 
from factory farms

2x

more meat than an average human consumed by a 50lb dog

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