100% plant-based, made delicious for meatlovers.

Introducing the first vegan morsels in savory gravy for both cats and dogs! Our recipes are made from wholesome plants, backed by science and carefully crafted to delight your furry friend's taste buds.

In informal taste tests,

8/10 cats and 10/10 dogs 
gobbled up Virtuous Vittles on first sniff

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20% off your first order & free shipping

Preorder a
Taster Pack

Be the first to nibble. Support our launch by buying eco-friendly cartons of delicious, nutritious food early! Your purchase will help spread the word and make a big impact.
Happy cat image over cat food in a bowl

The Purr-fect Patron

Get ready to purr with delight. You’ll receive a generous trial pack plus a surprise treat! Shipping included and expected Spring ‘25.
$20.00
Happy dog image over dog food in a bowl

The Bark Backer

Get tails wagging. You’ll receive a generous trial pack plus a surprise treat! Shipping included and expected Spring ‘25.
$20.00

The Virtuous Vow

Nutrients Matter

Recent studies show that cats and dogs thrive on nutritionally complete vegan diets. Our recipes are formulated by a board-certified veterinary nutritionist and tested to meet AAFCO guidelines. They are also certified vegan.

Safeguarding the Future

Choosing plant-based food is a responsible step for a sustainable future. Factory-farming is detrimental to all creatures on the planet, including humans and our animal companions.

Honestly Good Ingredients

Our recipes are made in the USA using organic ingredients that even meet FDA standards for human consumption.

Holistic Design

Every step of our process, from sourcing and transportation to recyclable packaging, is designed to minimize our environmental footprint.

Good for
every living being
on the planet.

Our Inspiration

What if we told you that a common belief — that cats and dogs must eat meat to survive — is mistaken, and that changing our perspective and our actions could benefit every living being on the planet? Recent studies show that nutritionally complete plant-based diets are at least as healthy as meat-based diets. Of course, no transition to plant-based food will be successful without buy-in from our most important consumers. So we made sure cats and dogs find our food irresistible and delicious from first sniff. This is the story of Virtuous Vittles’ delicious, nutritious, virtuous, plant-based pet foods.

Virtuous Vittles was dreamt up by lifelong friends, Briana and Lisbeth. Inspired by our love of all creatures, wild and tame, and by our mounting concerns about conventional pet foods and their environmental impact, we set out to find a better alternative. We rolled up our sleeves and started our journey learning about animal nutrition AND what flavors and textures our furry family members loved. Our kitchens became our laboratories and our companions our collaborators. Finally after years of development and refinement with experts, our nutritionally balanced, delicious recipes are ready for sharing. From our family to yours, we hope you love it.

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your first order & free shipping!

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